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Xperia XZ3 / Smartphone

Xperia XZ3
Xperia XZ3

Discipline: Product

Discipline: Product

Designed to be seamless and fit even more naturally in the palm of your hand, this smartphone features a 6.0 inch HDR OLED display with 3D curved surfaces, and employs Sony technology from televisions to show content form the Internet in HDR-level image quality. The XZ3 also comes newly equipped with the user-friendly Side Sense user interface. Double tap either the left or right side of the screen, and the app launcher will be displayed where you tapped for easy operation on the phone’s large screen. Based on the lifestyle of the user its AI intelligently predicts the apps to be used next, and arranges them accordingly.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Sony Mobile Communications

Sony Mobile Communications Inc.
Tokyo, Japan

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Design

Sony Corporation

Sony Corporation
Creative Center
Tokyo, Japan

Yusuke Otani, Wakaba Sakai

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