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Strichpunkt Design's work evidences the agency's constant willingness to grow and develop—be it through the omnipresent move to digital now taking place, or through the adventure of discovering a foreign culture. The magazine is aimed at the market whose future the agency wants to help shape: China. As the lead agency for Deli and WM Motor, Strichpunkt has learned a lot, broadened its horizons and produced stellar results. The Hello China magazine documents the agency's more exciting projects for the Asian market and how it has built trust and cooperation across two time zones and continents.