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On the occasion of the 70th anniversary of Porsche, the car manufacturer's employees received the Porsche Brand Book as a special gift. Using reports and photo spreads, the book illustrates what makes the brand so fascinating, from the origins of Ferry Porsche’s dream of the perfect sports car to what a Porsche will look like in the 21st century. The Porsche brand unites many opposing aspects, such as tradition and innovation, or design and functionality. The idea of contrasts and the power of combining these opposites shape the core of the brand, its values and its products.