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Porsche - Brand Book / Brand book

Porsche - Brand Book
Porsche - Brand Book

Discipline: Communication

Discipline: Communication

On the occasion of the 70th anniversary of Porsche, the car manufacturer's employees received the Porsche Brand Book as a special gift. Using reports and photo spreads, the book illustrates what makes the brand so fascinating, from the origins of Ferry Porsche’s dream of the perfect sports car to what a Porsche will look like in the 21st century. The Porsche brand unites many opposing aspects, such as tradition and innovation, or design and functionality. The idea of contrasts and the power of combining these opposites shape the core of the brand, its values and its products.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

Strichpunkt Design

Strichpunkt Design
Stuttgart, Germany

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