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Alexander Bürkle - Think outside the Box / Spatial design

Alexander Bürkle - Think outside the Box
Alexander Bürkle - Think outside the Box

Discipline: Communication

Alexander Bürkle - Think outside the Box
Alexander Bürkle - Think outside the Box

Discipline: Communication

Alexander Bürkle transforms: from electronics wholesale business to a technology service provider. How? By thinking in new ways and outside of the box, an initiative that encompasses the company's strategy, structure and company culture. Part of the transformative journey includes 12 containers that were set up at the company's headquarters in Freiburg, Germany. Comprising 250 square meters on two levels, the installation is a combination think tank, ideas lab, workshop, lecture stage, event location, and a place for having fun, in other words, a space for transformation in every sense of the word. An out-of-the-box workbox acts as a bold and playful demonstration of the company's new corporate design, which was unveiled at the opening event of “Container Village.” The wall of ideas presents the company's vision; the containers themselves are a statement of a new era.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Alexander Bürkle GmbH & Co. KG

Alexander Bürkle GmbH & Co. KG
Freiburg, Germany

Design

Strichpunkt Design

Strichpunkt Design
Stuttgart, Germany

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