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ZEISS ZX1 / Digital camera

ZEISS ZX1
ZEISS ZX1

Discipline: Service Design

Discipline: Service Design

The Zeiss ZX1 mirrorless full-frame camera helps the photographer to stay in the flow of Shoot, Edit and Share with an intuitive operational concept and integrated connectivity. The symbiosis of hardware and software is exemplified by the slightly bent screen which guides the user’s finger through the toolbar and modes. This allows for intuitive operation of the touch screen while using the viewfinder. Vertical swipes allow the user to access most important modes and functions by following the natural thumb movement and mental models. The UI adapts depending on the current dial settings, displaying only the tools currently available to the user.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration: 5 years

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Carl Zeiss AG

Carl Zeiss AG
Oberkochen, Germany

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Design

designaffairs

designaffairs GmbH
München, Germany

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