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F2 Smart shoes / Shoe packaging

F2 Smart shoes
F2 Smart shoes

Discipline: Packaging

Discipline: Packaging

This is a packaging for shoes based on the design concepts of "openness" and "future". The emphasis is firmly placed on the user’s psychological experience. The exterior is a fine-grained black surface, with Lenovo's multi-colored interior, and the contrast between interior and exterior produces a strong visual difference. When users open the packaging, it feels like opening a door, the matte finishing of the product itself presenting a mysterious feeling through the transparent matte-surface PC.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: 中国

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Lenovo

Lenovo Shenzhen
Shenzhen, China

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Design

Lenovo

Lenovo Shenzhen
Shenzhen, China

Yingjia Yao, Run Yang, Zhihua Huang

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