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With the Virgin Hyperloop One design, Designworks wanted to create a new visual expression for a new mode of public transportation. The central challenge the team faced: how to create a comfortable and engaging interior without windows. The result: a layered cabin design with multidirectional lighting, digital displays and personal touch screens with individual lightweight performance seats, creating an uplifting sensory experience. One of the goals was to create modernity, rooted in the spirit of a place. The design is therefore anchored in cultural legacy, while acknowledging its contemporary achievements and aspirations.
Virgin Hyperloop One
Los Angeles, United States
Designworks, a BMW Group Company
Newbury Park, United States