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Otto Group - Hello Values / Annual report

Otto Group - Hello Values
Otto Group - Hello Values

Discipline: Communication

Discipline: Communication

Digital transformation is at the top of the Otto Group's agenda. And yet—or rather for this very reason—the company decided this year to focus on values: corporate values, values related to challenges in the company, and values in society. The annual report discusses how to deal with the move to digital technology. It also explores topics on climate change, political crises and other important issues. For example, how does the Otto Group act sustainably? How does the company handle raw materials, technological requirements or political issues? How can the Otto Group take care of its customers and anticipate their future needs? Which values of the economy require special attention?

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Other target groups: Investor Relations/Financial stakeholders

Client / Manufacturer

OTTO

Otto (GmbH & Co. KG)
Hamburg, Germany

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Design

Strichpunkt Design

Strichpunkt Design
Stuttgart, Germany

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