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Brute - crafted by the elements / Digital brand identity

Brute - crafted by the elements

Discipline: Communication

Discipline: Communication

Driven by data, designed by nature: Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine. So how do you market a wine grown in such an inhospitable place? Its makers embraced the gales, hale storms and storm surges to create Brute, a wine crafted by the elements. The brutal Hanseatic weather shapes the wine. So the designers used it to shape the brand. To create a fully weather-powered brand experience, an algorithm was developed that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage. As the wine evolves with the climate, so does the brand.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Specific country/region: Northern Germany

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Schatoh Feldmark GmbH & Co. KG

Schatoh Feldmark GmbH & Co. KG
Bargteheide, Germany

Design

Landor Associates GmbH

Landor Associates GmbH
Hamburg, Germany

Markus Blankenburg Jack Osborn Lisa Ribbers Nils Schierkolk

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Design

Patrik Hübner

Patrik Hübner
Paderborn, Germany