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Anti-Discrimination Video Campain / Video awareness campain

Where did you experience discrimination? For the German Anti-Discrimination-Center (Antidiskriminierungsstelle des Bundes), we created an awareness campain for social media. Our goal: Encourage people to talk about discrimination they experienced. For the videos, we made random street interviews where we asked people to tell their individual stories and give empowering claims, ending with a call-to-action to the viewer: Talk about discrimination! In the comments of the facebook-videos, thousands of people began to talk about their experiences and shared their stories, with the Center replying by giving legal advice for claiming their rights.

Client / Manufacturer

Weltrecorder Story GmbH

Weltrecorder Story GmbH
Berlin, Germany

Design

Antidiskriminierungsstelle d Bundes

Antidiskriminierungsstelle d Bundes
Berlin, Germany