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Haus der Bayerischen Geschichte / Cultural branding

Haus der Bayerischen Geschichte
Haus der Bayerischen Geschichte

Discipline: Communication

Discipline: Communication

Following the construction of its new museum building, the House of Bavarian History (Haus der Bayerischen Geschichte) decided to expand its scope, a step that is evident in the museum's completely new corporate design. The design uses a limited number of elements to combine tradition and modernity in a way that commands attention: Historical motifs are combined with powerful colors and Gothic elements from the Bavarian Constitution of 1919, the first democratic constitution adopted by the Free State of Bavaria. In combination with a modern typeface and the generous use of white space, the brand identity achieves high impact in media of all kinds.


  • DEVELOPMENT TIME up to 12 months


  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Haus der Bayerischen Geschichte

Haus der Bayerischen Geschichte
Augsburg, Germany


Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Ulrich Aldinger, Verena Seyrek, Marie Scheffzük

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