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Following the construction of its new museum building, the House of Bavarian History (Haus der Bayerischen Geschichte) decided to expand its scope, a step that is evident in the museum's completely new corporate design. The design uses a limited number of elements to combine tradition and modernity in a way that commands attention: Historical motifs are combined with powerful colors and Gothic elements from the Bavarian Constitution of 1919, the first democratic constitution adopted by the Free State of Bavaria. In combination with a modern typeface and the generous use of white space, the brand identity achieves high impact in media of all kinds.
Haus der Bayerischen Geschichte
Peter Schmidt Group
Ulrich Aldinger, Verena Seyrek, Marie Scheffzük