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Jia Hu Zhong Yuan Jiang / Liquor packaging

Jia Hu Zhong Yuan Jiang
Jia Hu Zhong Yuan Jiang

Discipline: Packaging

Discipline: Packaging

Jiahu is an important archaeological site in Hunan Province dated to the New Stone Age, 7500–9000 years ago. Among them the best-preserved discoveries there was an instrument – a flute made of animal bone. The packaging design for Jiahu wine is a cultural endorsement of the Jiahu archaeological site. The designers hope to use the brand of Jiahu liquor to interest people in prehistoric Chinese culture through vivid, intuitive and artistic imagery. The main design element is the bone flute.

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Asia
  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: tourism、Cultural communication
Client / Manufacturer

JIAHU DISTILLERY GROUP CO., LTD.

JIAHU DISTILLERY GROUP CO., LTD.
He Nan, China

Design

SHEN ZHEN SHI HOU WEI CHUANG YI SHE

SHEN ZHEN SHI HOU WEI CHUANG YI SHE
JI Co., Ltd.
Shenzhen, China

Zhang Biao, Song Zi Yu, Guo Chuan, Zeng Li

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