Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

MIMINKO / Pet fashion branding

MIMINKO
MIMINKO

Discipline: Communication

Discipline: Communication

MIMINKO is a pet supplies brand whose goal is to give both pets and their human families satisfaction and greater happiness. The brand carries premium, sophisticated products with an emphasis on eco-friendly materials and stylish designs. MIMINKO is a Czech word that means "baby," a nod to the treasured status of our pets. The brand logo depicts a stylized, abstracted dog and cat, rendered in familiar, soothing earth tones. The simple figures are cute, calming, affectionate and clever all at once, and form an "M" through use of negative space. The elegance of the logo draws inspiration from our design philosophy of paying attention to both form and function

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America

  • TARGET GROUPS Consumer / User, Specific sub-group: People who live with pets(dogs or cats)

Client / Manufacturer

OLIVE DES OLIVE CO.,LTD.

OLIVE DES OLIVE CO.,LTD.
Seoul, South Korea

Go to profile
Design

OLIVE DES OLIVE CO.,LTD.

OLIVE DES OLIVE CO.,LTD.
Seoul, South Korea

(Manufacturer Branding Team) Jungho Min Soojung Choi

Go to profile
Design

Tangible.

TANGIBLE.
Seoul, South Korea

Allen (Yoonseuk) Shim, Jungsun Shin, Sookyung Hwang

Go to profile