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Wireless Audio VL Series Visual Identity System / Visual identity system

Wireless Audio VL Series Visual Identity System
Wireless Audio VL Series Visual Identity System

Discipline: Communication

Discipline: Communication

In an effort to reach its millennial generation, Samsung's target consumer base, the company wanted a visual identity system for its VL Series models that was both aspirational and confident in tone and style. The company used the shapes of the actual products as the basis for the graphic motifs to express an intuitive and emotional message about the series' design and functions. Designers created a unique geometric wave form for each model to establish its individual identity, offering a consumer experience that is visually appealing and elicits a strong emotional connection to sound.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

Samsung Electronics Co., Ltd.
Seoul, South Korea

John Taegyu Kim, Kwanghyuck So, Wonkyoung Seo, Junhyeok Jang, Eena Kim

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