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The package design idea of the mooncake draws from traditional Chinese culture by combining the multicolored bouquet symbolizing happy family reunions and moon rabbit, which is a traditional character of Mid-Autumn Festival. By eliminating all superfluous design features preferred by the traditional market, the essential significance of the festival is highlighted in the design. The mooncake box adopts a humanized design as it can be opened by pulling it in two different directions. Meanwhile, all the packaging paper is made of environmentally friendly materials in an effort to truly secure our customers' health.
Kempinski Hotel Chengdu
KSCX Culture Communication Co., Ltd.
Co-sense Design Team
Qinqin Jiang, Yuan Tian, Bo Liu