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Full Moon / Food packaging

Full Moon
Full Moon

Discipline: Packaging

Full Moon
Full Moon

Discipline: Packaging

The package design idea of the mooncake draws from traditional Chinese culture by combining the multicolored bouquet symbolizing happy family reunions and moon rabbit, which is a traditional character of Mid-Autumn Festival. By eliminating all superfluous design features preferred by the traditional market, the essential significance of the festival is highlighted in the design. The mooncake box adopts a humanized design as it can be opened by pulling it in two different directions. Meanwhile, all the packaging paper is made of environmentally friendly materials in an effort to truly secure our customers' health.


  • DEVELOPMENT TIME Other duration: 3-6 months


  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Kempinski Hotel Chengdu

Kempinski Hotel Chengdu
Chengdu, China


KSCX Culture Communication Co., Ltd

KSCX Culture Communication Co., Ltd.
Co-sense Design Team
Chengdu, China

Qinqin Jiang, Yuan Tian, Bo Liu

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