VR7000 STARWARS Package
Packaging design
Samsung Electronics Co., Ltd.The POWERbot Star Wars Limited Edition is the first home appliance featuring a character design resulting from collaboration between an electronics company and Star Wars fans. The package features a line illustration of famous movie characters on silver foil, embossed to render the characters with special effects. A black and white color scheme is used so that Star Wars fans can associate it with Darth Vader and stormtroopers. The packaging also includes the list of all character-themed voice effects inside. An additional box made of corrugated cardboard protects the packaging and keeps it intact for preservation as a collector’s item.
Client / ManufacturerDesign
Samsung Electronics Co., Ltd.
Seoul, KRSamsung Electronics Co., Ltd.
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User