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VR7000 STARWARS Package / Packaging design

VR7000 STARWARS Package
VR7000 STARWARS Package

Discipline: Packaging

Discipline: Packaging

The POWERbot Star Wars Limited Edition is the first home appliance featuring a character design resulting from collaboration between an electronics company and Star Wars fans. The package features a line illustration of famous movie characters on silver foil, embossed to render the characters with special effects. A black and white color scheme is used so that Star Wars fans can associate it with Darth Vader and stormtroopers. The packaging also includes the list of all character-themed voice effects inside. An additional box made of corrugated cardboard protects the packaging and keeps it intact for preservation as a collector’s item.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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