VR7000 STARWARS Package
VR7000 STARWARS Package
VR7000 STARWARS Package
VR7000 STARWARS Package
2019

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VR7000 STARWARS Package

Packaging design

Samsung Electronics Co., Ltd.

The POWERbot Star Wars Limited Edition is the first home appliance featuring a character design resulting from collaboration between an electronics company and Star Wars fans. The package features a line illustration of famous movie characters on silver foil, embossed to render the characters with special effects. A black and white color scheme is used so that Star Wars fans can associate it with Darth Vader and stormtroopers. The packaging also includes the list of all character-themed voice effects inside. An additional box made of corrugated cardboard protects the packaging and keeps it intact for preservation as a collector’s item.

Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User

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