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‘Baby Elephant’ is a professional baby care brand. The elephant is the animal with the longest breastfeeding period, so the totem of the brand is an elephant taking care of the baby elephant. On the bottle, CHICMAX used the element of "nipple ring" as the core identification symbol of the entire series of products, creating a brand asset with the strongest echo to the core selling point.
Nianxiang Brand Design & Consulting
Shanghai, China
Guozheng Jiang, Dan Chen (Creative Director)
Qiurong Ji, Yue Ni (Graphic Designer) :
Feng Huang (Industrial Designer)