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Maxfactor Hollywood Limited Edition / Cosmetics packaging

Maxfactor Hollywood Limited Edition

Discipline: Packaging

Maxfactor Hollywood Limited Edition

Discipline: Packaging

Max Factor is a makeup brand from Hollywood of the 1920s. Max Factor's original Hollywood glamor faded with the transfer of brand owners. Inside the gift box, three makeup products are combined into a three-act play from an old film featuring Mr. Maxfactor and the stars who wore his makeup. There is a line on each product that explains ‘beautiful makeup’. The designers’ intention is that this Hollywood-themed product will appeal to Chinese female consumers, bringing them back to Hollywood, and reviving the glory of Max Factor.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME Other duration: 6 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

MAXFACTOR

MAXFACTOR
COTY
Shanghai, China

Design

NianXiang Branding&Design Co.,Ltd

Nianxiang Brand Design & Consulting
Shanghai, China

Guozheng Jiang, Dan Chen (Creative Director) Ke Zheng (Graphic Designer) Xinnan Zhang, Zilei Jiao (3D Designer)

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