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SAP Intelligent Entertainment Park at CEBIT 2018 / Exhibition feature

SAP Intelligent Entertainment Park at CEBIT 2018
SAP Intelligent Entertainment Park at CEBIT 2018

Discipline: Interior Architecture

SAP Intelligent Entertainment Park at CEBIT 2018
SAP Intelligent Entertainment Park at CEBIT 2018
SAP Intelligent Entertainment Park at CEBIT 2018
SAP Intelligent Entertainment Park at CEBIT 2018
SAP Intelligent Entertainment Park at CEBIT 2018

Discipline: Interior Architecture

We staged a 60-meter tall Ferris wheel at the SAP exhibition at CEBIT 2018 to symbolize the constant change occurring in our global world. Visitors had 10 minutes during each ride to focus on the latest digital topics. With a total of 45 cars, this meant up to 1,500 discussions per hour – an unbeatable number of contacts for any trade show. Additionally, the Ferris wheel itself became a showcase: Sensors measured the number of visitors, speed and other data. The showcase the entrance to the Ferris wheel included an interactive model of an entertainment park to demonstrate the benefits of SAP Intelligent Enterprise Software.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

SAP SE

SAP Deutschland SE & Co. KG
Walldorf, Germany

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Design

Zeichen & Wunder GmbH

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen, Patrick von Hausen, Alexander Fackler

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Design

Oettle Ferber Associates GmbH

Oettle Ferber Associates GmbH
Grasbrunn, Germany