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W2019 / Smartphone

W2019
W2019

Discipline: Product

Discipline: Product

The W2019 is designed as a communication device that represents those who appreciate the value of integrity. The straight lines of the W2019 were inspired by diamond polishing, and reflect light in various shades of color. To achieve the edge glow effect through which light is delicately dimmed and reconstituted in pearls of light, 7 nano-thickness layers were applied for the perfect reflection of light. Intricately applied nanosized diamond grits of PCD on the metal casing offer the most elegant shades of color when light hits the surface. The compact design of the key pad and fingerprint scanner secures the center of gravity for one-handed use.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: China

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Ki Jin Kwon Kee Moon Lee Min Hoo Park Hyun Sook Kim Ha Rim Kim

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