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Bourjois 'Bon appétit, Paris' / Cosmetics packaging

Bourjois 'Bon appétit, Paris'

Discipline: Packaging

Bourjois 'Bon appétit, Paris'

Discipline: Packaging

“Bon appétit, Paris” is a limited-edition cosmetics series by Bourjois. The designers chose as their design motif the classic Parisian food delicacies of macaron, cheese, coffee and red wine to create an exclusive gift box for Bourjois cosmetics. They chose bright, contrasting colors, conveying the youthfulness and vitality of Paris. The gift box can be used as a display element or reused as a storage box, creating brand resonance.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME Other duration: 3 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Bourjois

Bourjois
COTY
Shanghai, China

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Design

NianXiang Branding&Design Co.,Ltd

Nianxiang Brand Design & Consulting
Shanghai, China

Guozheng Jiang, Dan Chen (Creative Director) Qiurong Ji, Sijie Pei (Graphic Designer) Xinnan Zhang, Zilei Jiao (3D Designer)

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