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Weltmeister - Living Logo / Logo

Weltmeister - Living Logo
Weltmeister - Living Logo

Discipline: Communication

Weltmeister - Living Logo
Weltmeister - Living Logo
Weltmeister - Living Logo

Discipline: Communication

What does the right logo look like for a mobility brand with a digital soul and the claim “Always on”? Weltmeister's design agency came up with a logo in motion as the answer. One that interacts. One that lives. Five bars within a circle symbolize vehicles moving together on the highway. These same bars also represent the smart vehicle’s permanent interconnectivity: people, the cloud, the platform, the car, and all channels that are “always on.” Especially in digital applications, the logo bars function as an interface that builds a relationship with the user by indicating the status of the system, taking action and responding to the user.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

WM Motor Technology Co., Ltd.

WM Motor Technology Co., Ltd.
Shanghai, China

Design

Strichpunkt Design

Strichpunkt Design
Stuttgart, Germany

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