Weltmeister - Branding / Corporate design

The future of mobility is not a car, but rather an attitude towards life: Always On. Such is the motto of Chinese mobility start-up WM Motor. Its design agency set out to create a vivid identity from scratch for the company's new mobility brand, Weltmeister. The visual identity flexibly adapts to any application. It uses the same digital concept across all touchpoints. Pure white and deep blue form the background to a vibrant green gradient. A complete set of icons simplifies navigation. The UI design is functional, scalable and independent. The motion design imitates the acceleration of an electric vehicle. The logo is often set in motion, even when functioning as car ornament!