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EXPERIENCE A NEW ENERGY / Exhibition design

EXPERIENCE A NEW ENERGY
EXPERIENCE A NEW ENERGY

Discipline: Interior Architecture

Discipline: Interior Architecture

This exhibition was designed to highlight the fact that Shiseido’s new skincare series is inspired by neuroscience. NEURO SURGE, a monument piercing through the atrium, is created from advanced-material fibers and displays changing light patterns. INTERACTIVE WALL, a large stretch screen, creates visual images when touched and pushed. The installations express the complex interplay of different kinds of information, human relationships, infrastructure, and social structures, and visualize the information transmission of our sensory nerves pathways.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Shiseido’s new skincare series is inspired by neuroscience, which visitors can experience themselves in a tactile, tangible way. This almost mysterious exhibition design reaches its climax at the very end, when the product is staged. An overall dramatic yet subtle brand experience!
Gold Statement
Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO TEAM 101
Tokyo, Japan

Yoji Nobuto, Yu Miura, Rikiya Uekusa, Keisuke Hori, Hiroko Ozeki, Mai Beppu, Mieko Yoshida, Dimitrios Pestas, Jacquie Osman

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Design

WOW inc.

WOW inc.
Tokyo, Japan

Kosuke Oho, Tatsuki Kondo, Seiya Takasawa, Shinichi Saeki

Design

Hakuten Corporation

HAKUTEN
Tokyo, Japan

Koji Nakae, Masaya Ishida, Naomi Kuga, Taku Nakajo, Yuta Saito, Ayano Oga

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