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Koenig & Bauer - People, Machines, Ideas / Anniversary box

Koenig & Bauer - People, Machines, Ideas
Koenig & Bauer - People, Machines, Ideas

Discipline: Communication

Discipline: Communication

Koenig & Bauer tasked design agency MUTABOR to develop a completely new corporate identity, including a typeface that was both relatable and expressed the company's innovative engineering approach. The new font is based on the Rational font family which combines friendly, humanistic shapes with geometric forms and engineering precision. The approachable style emphasizes what is essential for a corporation made up of humans and machines: clarity of communication. The anniversary box set comprises two books and 13 posters that presents Koenig & Bauer’s themes of “People,” “Machines,” and “Ideas.” The set also showcases the power of typography and how it can significantly shape a brand's public image.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Koenig & Bauer AG

Koenig & Bauer AG
Würzburg, Germany

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Design

MUTABOR

MUTABOR
Hamburg, Germany

S. Granz, S. Ritterhoff, L. Sembach, M. Fromme, L. Resch, M. Nienhaus, M. Ivers, C. Rauen, A. Fregin, M. Janßen, S. Weber

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Design

Grauel Publishing GmbH

Grauel Publishing GmbH
Berlin, Germany

R. Grauel, M. Matthiass, C. Jasner, K. Vogt, M. Prellberg, K. Schächtele