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Koenig & Bauer - People, Machines, Ideas / Anniversary box

Koenig & Bauer - People, Machines, Ideas
Koenig & Bauer - People, Machines, Ideas

Discipline: Communication

Discipline: Communication

Koenig & Bauer, the oldest printing press manufacturer in the world, marked its 200th anniversary with a rebrand. The challenge was to tell and package the company's rich history but with a focus on the future. The solution was an anniversary box of three publications—two books and a 13-poster set—called “People, Machines, Ideas.” Company employees' fascination with printing provided the inspiration. The “People” book highlights individuals who played a key role in the company's historical milestones. The “Machines” poster set shows what makes printing so fascinating. The “Ideas” book explores the depth and scope of the print industry. All three elements are packaged as a branded box with sophisticated corporate design.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Koenig & Bauer AG

Koenig & Bauer AG
Würzburg, Germany

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Design

MUTABOR

MUTABOR
Hamburg, Germany

S. Granz, S. Ritterhoff, L. Sembach, M. Fromme, L. Resch, M. Nienhaus, M. Ivers, C. Rauen, A. Fregin, M. Janßen, S. Weber

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Design

Grauel Publishing GmbH

Grauel Publishing GmbH
Berlin, Germany

R. Grauel, M. Matthiass, C. Jasner, K. Vogt, M. Prellberg, K. Schächtele