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Brand & Design / Corporate brand and design platform

Brand & Design
Brand & Design

Discipline: Communication

Discipline: Communication

Brand & Design is the online platform for all of Deutsche Telekom’s employees who need access to corporate identity, product and communication design guides. It offers guidelines and tools to more than 30 topics across all customer touch points and over 2,000 downloads. For this multi-faceted content, we needed to build a framework and strategy that is modular enough to help our users complete the task at hand as well as allow everyone to share their knowledge and create content that still lives up to our quality standards. As such, Brand & Design works as an intermediator between users and the platform's knowledge base.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Europe, North America

  • TARGET GROUPS Other target groups: 225,000 Telekom employees as well as service contractors and external colleagues

Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Design

Deutsche Telekom

Telekom Design
Bonn, Germany

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