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WE NEVER DROP THE BALL / Sports branding

WE NEVER DROP THE BALL
WE NEVER DROP THE BALL

Discipline: Communication

Discipline: Communication

How do you put an entire sport back on the map? That was Interbrand Japan's challenge with volleyball in Japan. The sport had become uninteresting and conservative, with investment declining. Volleyball needed a complete rethink, and the key was total commitment. V.LEAGUE had to look bold, confident, and in charge of its own destiny. So the agency used the game itself as its inspiration, deriving the campaign look from the players' intense passions, precise teamwork, energetic rhythms, and synchronized actions. The branding result celebrates movement and determination. For audiences, it declares that Japanese volleyball is a must-see sport: always out of the ordinary, and never less than world class.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Japan

  • TARGET GROUPS Other target groups: Sports fans, Players, and Investors. Broadcasting and sponsorships, Specific sub-group: Sports, Volleyball (National League)

Client / Manufacturer

Japan Volleyball League

Japan Volleyball League
Tokyo, Japan

Design

Interbrand

Interbrand Japan, Inc.
Tokyo, Japan

William Woduschegg (Chief Creative Officer) Yuki Muramatsu (Design Director) Masakazu Okura (Senior Designer) Hiroyuki Suzuki (Designer)

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