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Christmas Mailing 2017: Tight Deadline Kit / Gift box

Christmas Mailing 2017: Tight Deadline Kit
Christmas Mailing 2017: Tight Deadline Kit

Discipline: Communication

Discipline: Communication

Some business associates view Christmas mail as an appreciative gesture, whereas others hardly notice it. Peter Schmidt surprised them all with a gift that stood out from other B2B mailings. The "Tight Deadline Kit" demonstrates the company's expertise as a brand and design agency, also giving recipients supplies to pack personal gifts or help them come up with a charming excuse just before Christmas Eve. Given that one of the company's core activities is packaging design, the mailing made quite an expression, eliciting overwhelming feedback from almost 550 responses from 1,420 packages sent, making it Peter Schmidt's most successful Christmas mailing to date.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Other target groups: Business partners and employees

Client / Manufacturer

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Rob O’Brien, Tobias Gagelmann, Katrin Niesen, Norbert Möller, Yannick Witte, Yara Soliman, Piera McVeigh

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