Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Strellson Like Shop / Online store

Strellson Like Shop
Strellson Like Shop

Discipline: Communication

Discipline: Communication

Social media likes are the new currency. But so far, people have not been able to buy anything with likes. Strellson AG has changed that by opening the world’s first online shop, The Strellson Like Shop, where customers can pay with likes. The company launched the new Spring/Summer collection 2017 exclusively on the Strellson Like Shop. All visitors had to do to get one of the new styles was write a personal message about their favorite look, share it on Facebook, and collect their friends’ likes to pay for it. Thanks to the Like Shop, every customer became a multiplier — and every post was advertising for the Strellson brand.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Strellson AG

Strellson AG
Kreuzlingen, Switzerland

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

Go to profile
Design

Astral Kreativ

Astral Kreativ
Munich, Germany

Design

Studio Giesing

Studio Giesing
Munich, Germany