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2018 CES Samsung City / Trade fair booth

2018 CES Samsung City
2018 CES Samsung City

Discipline: Interior Architecture

Discipline: Interior Architecture

For CES 2018, Samsung aimed not only to present the latest products, but also create a space where technology and people come together under the auspices of the Samsung AI and IoT ecosystem, known as Samsung City. A 32m X 7.8m large media façade composed of 4,926 LED modules welcomes visitors to the City under the motto "People, Technology & Placemaking" for tomorrow. Across twelve different areas, visitors could explore how lives make look in the coming years and beyond, and how our concepts of home, business and mobility are changing.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS North America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Samsung Electronics

Samsung Electronics
Suwon, South Korea

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Design

CHEIL Worldwide

Cheil worldwide
Seoul, South Korea

S. Hong, J. Choi, C. Choi, N. Kim, S. Seol, Y. Lee, J. Kim, H. Jung, B. Jong, I. Kim, J. Jung, K. Lee, H. Lee, J. An

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Design

Cheil MDL

Cheil MDLab
Schwalbach, Germany

B. Banozic, J. Schwiersch, M. Hakim, V. Moldovanu, M. Conde, D. Buhr, A. Y. Nalakath, A. Armasescu, J. H. Lee

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Design

shangwha

shangwha
Seoul, South Korea

M. Song, J. Kim, C. Lee, H. Jegal, A. Roselund, J. Baek, J. Moon