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Samsung, Inspired by You / Exhibition design

Samsung, Inspired by You
Samsung, Inspired by You

Discipline: Interior Architecture

Discipline: Interior Architecture

A live multimedia installation celebrates people as the inspiration for Samsung’s innovations. On digital terminals, visitors intuitively get in touch with the brand and are personally welcomed. Without a single touch, their portraits are animated across the exhibition center's largest curved screen, a 550 square-meter, suspended rear projection screen. In total, 27 HD projectors create a spectacular 14K resolution experience.

  • DATE OF LAUNCH 2017
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Europe
  • TARGET GROUPS Consumer / User, Trade / Industry
This is not just a simple product presentation: It is an emotional, intuitive connection with the Samsung brand. The visitors get to be a part of the exhibition booth, which celebrates them as the inspiration behind the company´s products. A bold gesture!
Gold Statement
Client / Manufacturer

Samsung Electronics

Samsung Electronics
Suwon, South Korea

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Design

CHEIL Worldwide

Cheil worldwide
Seoul, South Korea

Jaesan Kim,Jongwook An,Chelhong Kim,YoungsuLee,JaewonKim,JongheeYoo,JaewookNam, SeongkeunYoo, SoojinOh,JihyunSong,WonjunJang, SeongyongKim,JaeikChoi.

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Design

Cheil MDL

Cheil MDLab
Schwalbach, Germany

Boris Banozic, Jan Schwiersch, Mahmoud Hakim, Vladimir Moldovanu, Michelle Conde, Dominik Buhr

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Design

DaamDaam Samuso

DaamDaam Samuso
Seoul, South Korea

Seeho Yang, Junhee Han, Taehyuck Kim, Sungmook Lim

Design

TAMSCHICK MEDIA+SPACE GmbH

TAMSCHICK MEDIA+SPACE GmbH
Berlin, Germany

Ralf Bauhren

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Interior Architecture

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