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"Our patented laser technology, now re-imagined and re-engineered. The Laserlight Core is the evolution of our revolutionary laser projector, originally launched in 2013. It projects a highly visible laser image of a bicycle 6m ahead of a rider to reduce blind spot collisions and increase cyclist visibility by up to 32%. This new product adds a highly visible day flash feature to ensure riders are visible even when the laser is turned off.
The Laserlight Core has been re-engineered to deliver a better image with less power and 40% less weight than the original, while maintaining a waterproof design and increasing overall brightness to 400 lumens."