Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Ericsson Rebrand / Corporate identity

Ericsson Rebrand
Ericsson Rebrand

Discipline: Communication

Discipline: Communication

Ericsson has embarked on a global rebrand under a new brand promise: the quest for easy. The company's updated brand identity stands for unapologetic simplicity and ease of use, and it impacts not just core identity assets but hundreds of products (software and hardware) across the Ericsson portfolio. The rebrand is based on product design principles, and it includes a new proprietary typeface, an optimization of the classic logo with its three dashes, a new functional color palette to help navigate content and interfaces, and iconography and imagery closely aligned to the company’s technology offering, with little space for meaningless decoration.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

Client / Manufacturer

Ericsson

Ericsson
Stockholm, Sweden

Go to profile
Design

Ericsson

Ericsson
Stockholm, Sweden

Rolando Ramirez, Didier Chincholle, Andreas Säfström, Per Osbeck, Kjell-Åke Ryden, Ariane Bundoc, Juan Greco, Stockholm Design Lab

Go to profile