LINE WORKS Brand Identity & Experience Design / Branding

LINE is a messenger service used by one billion people worldwide. Released in 2015, LINE WORKS, a business version of LINE, is currently the `fastest growing No.1 collaboration tool in Japan, offering users personalized communication. The core concept is to overcome the constraints of space through LINE WORKS, represented by the rotating 3D symbol. Each of the green-shaded bars represents the field, office, store, or customer. The symbol's movement conveys the brand's future-oriented identity. Design agency Clay Inc. developed a design system to optimize the company's new brand identity and new vision “Innovative Business Platform” so that it would be suitable for use with on/off-line applications.