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LINE WORKS Brand Identity & Experience Design / Branding

LINE WORKS Brand Identity & Experience Design
LINE WORKS Brand Identity & Experience Design

Discipline: Communication

Discipline: Communication

LINE is a messenger service used by one billion people worldwide. Released in 2015, LINE WORKS, a business version of LINE, is currently the `fastest growing No.1 collaboration tool in Japan, offering users personalized communication. The core concept is to overcome the constraints of space through LINE WORKS, represented by the rotating 3D symbol. Each of the green-shaded bars represents the field, office, store, or customer. The symbol's movement conveys the brand's future-oriented identity. Design agency Clay Inc. developed a design system to optimize the company's new brand identity and new vision “Innovative Business Platform” so that it would be suitable for use with on/off-line applications.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Works Mobile Japan Corp.

Works Mobile Japan Corp.
Tokyo, Japan

Design

Clay Inc.

Clay Inc.
Seoul, South Korea

Hyoungwoo Kim, Jisu Gim, Hyesook Yang, Sujin Jung, Eunhye Choe, Minhyung Lee

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Design

Works Mobile Japan Corp.

Works Mobile Japan Corp.
Tokyo, Japan

Yujin Yang

Design

NAVER Corporation

NAVER Corp.
Gyeonggi-do, South Korea

Wonjin Oh, Yunhee Park

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