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fuku fuku Lip / Lip balm packaging

fuku fuku Lip
fuku fuku Lip

Discipline: Packaging

fuku fuku Lip
fuku fuku Lip
fuku fuku Lip

Discipline: Packaging

Though its ingredients are based on Japan-grown Yuzu, this packaging design is not limited to a Japanese audience. Fuku Fuku Lip was born out of the idea to carry lip cream inside an amulet bag to act as a guardian of your lips. Inspired by Japanese culture, it makes the perfect souvenir, a thoughtful gift, or a day-to-day accessory. Its modern shape has a certain playfulness, and with over 30 different design variations, the Fuku Fuku Lip promises a fun time choosing your favorite. The fabric of the amulet bag is called "Fujiyama weave" and was created by skilled craftsmen in Fujiyoshida.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

ISSHINDO HONPO Inc.

ISSHINDO HONPO Inc.
Tokyo, Japan

Design

canaria inc.

canaria Inc.
Minato-ku, Tokyo, Japan

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