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Switzerland’s smallest nation-wide retail bank needed to rejuvenate and raise awareness dramatically. The solution: a consistent challenger strategy, a new name, an unconventional tone of voice and a bold, fresh design that create a completely different Swiss bank. "Cler" is from the Rhaeto-Romance language and means clear or simple. The design breaks with industry conventions and feels fresh and digital. The bright Cler blue and the large C create strong impact. The typeface is customized for banking use. The graphic design is complemented with brand-specific UX design, sound, motion, interior design, corporate clothing and writing style.
Bank Cler AG
Scholtysik & Partner AG
Denise Delémont, Fabian Sander, Carsten Scholtysik, Lukas Staudenmann, Stefano Cometta, Sibylle Frutiger, Zoe Heeb, Holger Huber