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Bank Cler – a new bank for Switzerland / Retail banking branding

Bank Cler – a new bank for Switzerland
Bank Cler – a new bank for Switzerland

Discipline: Communication

Discipline: Communication

Switzerland’s smallest nation-wide retail bank needed to rejuvenate and raise awareness dramatically. The solution: a consistent challenger strategy, a new name, an unconventional tone of voice and a bold, fresh design that create a completely different Swiss bank. "Cler" is from the Rhaeto-Romance language and means clear or simple. The design breaks with industry conventions and feels fresh and digital. The bright Cler blue and the large C create strong impact. The typeface is customized for banking use. The graphic design is complemented with brand-specific UX design, sound, motion, interior design, corporate clothing and writing style.


  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: Switzerland

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Bank Cler AG

Bank Cler AG
Basel, Switzerland


Scholtysik & Partner AG

Scholtysik & Partner AG
Zürich, Switzerland

Denise Delémont, Fabian Sander, Carsten Scholtysik, Lukas Staudenmann, Stefano Cometta, Sibylle Frutiger, Zoe Heeb, Holger Huber

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