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COSCURE / Skincare packaging

COSCURE
COSCURE

Discipline: Packaging

COSCURE
COSCURE
COSCURE
COSCURE
COSCURE

Discipline: Packaging

For people with sensitive skin, two common problems are over-absorption of nutrients and finding the appropriate skincare. The key factor in selecting the right skincare is to understand which ingredients enhance your skin and which are likely to damage it. With this new design concept Coscure have developed a theme of ‘temperate management aesthetics’. The packaging abandons all unnecessary decoration and adopts a classic prototype. A pure white cylindrical bottle naturally transits to a square-shaped top which is the main visual focus. It demonstrates the concept of adopting and giving up and the sense of efficacy which a cosmeceutical brand should have.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

COSCURE

COSCURE
Shanghai, China

Design

NianXiang Branding&Design Co.,Ltd

Nianxiang Brand Design & Consulting
Shanghai, China

Guozheng Jiang, Dan Chen (Creative Director) Xinnan Zhang (Industrial Designer) Fang Li (Graphic Designer)

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