Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
To design the packaging of The Frame, a crossover between a TV and an art frame, Samsung tried to deliver its values as a lifestyle concept rather than just an exterior look. They thought deeply about millennials and tried to put together typography and illustrated designs to ensure intuitive and beautiful storytelling. As a result, this comprehensive packaging design allows shoppers to understand the features of the product either through the typography or by appreciating the beautiful graphic design from afar.