The Frame Package / TV packaging

To design the packaging of The Frame, a crossover between a TV and an art frame, Samsung tried to deliver its values as a lifestyle concept rather than just an exterior look. They thought deeply about millennials and tried to put together typography and illustrated designs to ensure intuitive and beautiful storytelling. As a result, this comprehensive packaging design allows shoppers to understand the features of the product either through the typography or by appreciating the beautiful graphic design from afar.