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The challenge was to design more than an app. We had to design an experience that began before and ended after the flight experience. The experience had to consider everything that people would feel, want to see, and want to know during those times, and simplify that information into something simple, elegant and meaningful. The iflyA380 app allows the user to discover, book and explore their journey in an immersive way. It is more than an app, and instead becomes a companion for a journey aboard the A380, a pioneering aircraft.