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The aim was to develop a new generation of drink crates, which show the innovative and long lasting premium character of the brand Volvic, and to provide a new interpretation in addition to logical, clear and dominant form language. The use of new production technology in conjunction with various materials and ergonomic considerations, contribute to lift the Volvic brand into the premium market. Grip regions made from elastomeric material bend inwards to provide comfort when carrying, and outwards to enable easy bottle loading.
Danone Waters GmbH
Mainz Castel, Germany
Mehnert Corporate Design
Jan Eickhoff, Alasdair Wright
Jette Joop Europe GmbH