Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Kendy's orange flavor candy packaging / Candy packaging

Kendy's orange flavor candy packaging
Kendy's orange flavor candy packaging

Discipline: Packaging

Discipline: Packaging

This packaging was designed for orange-flavored candy products. The priority of the design concept was to make this feature immediately recognizable. To do so, the designers created an entirely new packaging structure, a double-semicircle box. The two semicircle parts can merge into a complete orange shape. What's more, Scodix 3D digital enhancement was used to create hyper-realistic printed graphics. The overall effect is of creating a genuine affinity to the product and immediate association with fresh zesty oranges.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Jujin Paper Packaging Co.,

Shenzhen Jujin Paper Packaging Co., Ltd.
R&D CENTER
Shenzhen, China

Go to profile
Design

Shenzhen Jujin Paper Packaging Co.,

Shenzhen Jujin Paper Packaging Co., Ltd.
R&D CENTER
Shenzhen, China

Weiss Qiu

Go to profile