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Aim of the innovation exhibits is to present innovative technologies of Mercedes-Benz at trade fairs and exhibitions and to explain their benefits to the visitor. All exhibits are modular designed. A silk grey clip element, which usually features original parts, is put on a black high gloss basic glass corpus. The innovation exhibits are made to touch, feel and experience. For example, the visitor can feel the high class material of the designo interior. He can comprehend the 7G-TRONIC automatic transmission by touch. The sensual presentation has a lasting effect on the visitors experience. The graphically designed basic corpus consciously integrates the floor. Therefore a strong feel for space is achieved. The exhibition vehicle reflects in the horizontally aligned glass surface.
design hoch drei GmbH & Co.KG
Wolfram Schäffer, Tobias Kollmann, Demian Bern
Matthias Bohner, Jan Bartols