Cheong Kwan Jang Alpha Project Health Series / Health supplement packaging

Alpha Project is a respected health supplement brand that provides "Smart Health Solutions" that promote healthy ageing. Alpha Project defined its brand identity by introducing a new language within the health supplement category based on uniform design concepts of 'scientific visual language', 'intuitive expression' and 'eye-catching design'.The packaging shape largely reflects the recognizable form of medical products, while its double packaging adds extra 'protection'.The graphic design expresses the characteristics of each body organ using abstract images that are made into a pictogram, based on consistent rules and simple lines.