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Cheong Kwan Jang Alpha Project Health Series / Health supplement packaging

Cheong Kwan Jang Alpha Project Health Series
Cheong Kwan Jang Alpha Project Health Series

Discipline: Packaging

Cheong Kwan Jang Alpha Project Health Series
Cheong Kwan Jang Alpha Project Health Series

Discipline: Packaging

Alpha Project is a respected health supplement brand that provides "Smart Health Solutions" that promote healthy ageing. Alpha Project defined its brand identity by introducing a new language within the health supplement category based on uniform design concepts of 'scientific visual language', 'intuitive expression' and 'eye-catching design'.The packaging shape largely reflects the recognizable form of medical products, while its double packaging adds extra 'protection'.The graphic design expresses the characteristics of each body organ using abstract images that are made into a pictogram, based on consistent rules and simple lines.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • TARGET GROUPS Consumer / User

With clear color coding and scientific graphic symbols, the Cheong Kwang Jang Series helps consumers navigate the range by understanding the purpose of each health food product. Plus, the packaging brings a new level of intelligent visual language to the health supplement market. Simple, stylish and contemporary!
Gold Statement
Client / Manufacturer

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
Seoul, South Korea

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Design

korea ginseng corp (KGC)

KOREA GINSENG CORPORATION
KGC Design Division
Seoul, South Korea

Creative Direction: Moon Young Park, Jae Pil Hwang, Ki Chon Kang

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Design

d-ORIGIN

d-ORIGIN
Seoul, South Korea

Container Design: Chung Soo

Design

CFC

CFC
Seoul, South Korea

Graphic Design: Charry Jeon