Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

QOUNT / Product Design


Qount is designed specifically to help smokers to quit the habit of smoking by supporting and motivating people to follow their goal on lifelong self-care program of ceasing smoking.

Qount is a cigarette container that has 2 layers of caps. Each time the user wants to smoke, as sub-consciously smokers often open a box of cigarettes to reach out for a cigarette, the second layer of the cap will show a countdown of 3 minutes on its timer. As studies show that most smoking craving last around 3 to 5 minutes, the second layer of the cap act as a defensive mechanism for giving the best support on strengthing their will on quiting smoking.


Loughborough University

Loughborough University
Loughborough, UK
Loughborough, United Kingdom

Giyeun Ma,
Loughborough University