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Wieland / Corporate design

Wieland
Wieland

Discipline: Communication

Discipline: Communication

Wieland is the oldest independent wine dealer in the Swiss mountain canton of Grisons. Culinary pleasure and tradition distinguishes this family business from others. Since the next generation will soon be taking the company reins, it was the perfect time for Wieland to redefine its values and update its corporate design. The new CD brings the company's nearly 200-year tradition and its commitment to its locale front and center stage. The "W" is now more playful, sleek and assured. The dramatic landscape images depict the product in all its pure sensuality. Consumers quickly grasp what to expect from Wieland: the best selection of wines since 1837.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Specific country/region: Switzerland / Canton of Grisons

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Wieland AG

Wieland AG
Thusis, Switzerland

Client / Manufacturer

wortgewandt

wortgewandt
Basel, Switzerland

Design

SUAN Conceptual Design

SUAN Conceptual Design GmbH
Basel, Switzerland

André Konrad (Creative Director) Susanne Hartmann (Creative Director) Déborah Mayer (Art Director)

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