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bikuh - pedal for payback / Increase cycling share

bikuh - pedal for payback
bikuh - pedal for payback
bikuh - pedal for payback
bikuh - pedal for payback

bikuh connects the advertising industry with bicycle riders. Anyone owning a bike can place an advertisement on it and in return gets paid up to 20 cents for each ridden kilometre. This financial incentives motivates people to rider more often their bike and less their car. It is scientifically proven that it works and thus we save CO2 emissions. Advertisers profit from advertisements that are mobile, visible outdoors and online, through social media posts by bike riders. Through an app bikuh tracks each ride which allows digital analysis of the exposure of the campaign (incl. saved CO2 emissions) that are unknown to outdoor advertisement.

Client / Manufacturer

bikuh GmbH

bikuh GmbH
Frankfurt am Main, Germany

Design

bikuh GmbH

bikuh GmbH
Frankfurt am Main, Germany