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LIFE-SAVING BUS / Out of home & ambient


Take buses and standing signboards to show ads.

Teach people how to save themselves from drowning and tell them the importance of swimming knowledge, and take swimming classes into general education.

Learning how to swim and self help can avoid being drowning and becoming the one made to suffer for someone else. ( There are the folk stories about water ghost in China)

The purpose to put the mini models of floating objects into the the standing signboards filled with water is to inform public that what kinds of floating objects can save people or themselves from drowning.


Tainan University of Technology

Tainan University of Technology
Tainan, Taiwan

Tainan University of Technology

Chia-Chi Wu,
Tainan University of Technology