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11ª Bienal do Mercosul / Event branding

11ª Bienal do Mercosul
11ª Bienal do Mercosul

Discipline: Communication

11ª Bienal do Mercosul

Discipline: Communication

The Mercosul Biennial is the largest contemporary art event in south of Brazil. “The Atlantic Triangle” was the theme of the Biennial's 11th edition, which explored the points of conversion between indigenous, European and African cultures and how they have created a new American mix. Bringing together 70 artists and groups of artists, the 2018 edition took place in the historic center of Porto Alegre in southern Brazil. The design project for the event included changes to the Biennial's brand visuals and the creation of a photographic identity using colored pencil nubs and shavings. The new images represent the cultural mix of this mixed-race society and were used on all graphics for the event.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME Other duration: 3 months

  • TARGET REGIONS South America

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Fundação Bienal do Mercosul

Fundação Bienal do Mercosul
Porto Alegre / RS, Brazil

Design

Néktar Design

Néktar Design
Porto Alegre, Brazil

Paula Langie, Camila Grosser, Monike Borsoi, Tauana D´Ambrosi, Jessica Jank, Eduardo Lanius, Valentina Peccin

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