Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The company was looking for a modern, rational look to highlight its R&D image and industry. The design agency created a lab-like scene and took the usual approach to tell the company's story. Hovering tweezers and products resembling skyscrapers set an experimental tone for the presentation of the company's tagline: “the nutrition expert with boundless imagination.” The branding takes the dot markings in the logo and applies them in interesting patterns to the packaging. The new design helps the brand to stand out on the grocery shelf. It also expresses the brand’s personality—professional, friendly and sophisticated.
Betterlifes Food and Supplements Co
think brand consultancy