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formulist / Health and nutrition branding

formulist
formulist

Discipline: Communication

Discipline: Communication

The company was looking for a modern, rational look to highlight its R&D image and industry. The design agency created a lab-like scene and took the usual approach to tell the company's story. Hovering tweezers and products resembling skyscrapers set an experimental tone for the presentation of the company's tagline: “the nutrition expert with boundless imagination.” The branding takes the dot markings in the logo and applies them in interesting patterns to the packaging. The new design helps the brand to stand out on the grocery shelf. It also expresses the brand’s personality—professional, friendly and sophisticated.

  • DATE OF LAUNCH 2018

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Betterlifes Food and Supplements Co

Betterlifes Food and Supplements Co
Taipei, Taiwan

Design

think™ brand consultancy

think™ brand consultancy
Taipei, Taiwan

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